The $100 Startup is a very interesting and eye-opening read: many of the people featured just got going with something rather than giving it a great deal of advanced study.
The book would have benefited by going deeper into each story — I wanted more about exactly HOW some of them got started, what obstacles they met along the way, and how they overcome those obstacles. In particular, I was intrigued by the story of Naomi Dunford, who apparently launched an online empire from nothing (Ittybiz) by offering to brainstorm with people for $250 a pop. Apparently people were willing to hire her for this right away… how did THAT happen?
The author also undoubtedly encountered some people who tried to launch a “$100 startup”, failed, and wound up concluding that this life was not for them. Those cautionary tales would have offered some good lessons to anyone considering the approach the book recommends.
In fairness, much of that information could be contained in the materials the author sells on his website. The $100 Startup gives a valuable introduction to the idea of starting a business on a shoestring, and planted at least one idea-to-be-seriously-explored in this reader’s head.
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