Simon Sinek describes in his book “Start with Why: How Great Leaders Inspire Everyone to Take Action” how leaders and companies should work as a series of circles, i.e. “The Golden Circle” – the why, how, and what. This idea explains why organizations and leaders inspire the others. Everybody knows what they do, some know how they do it, very few people know why they do what they do. The way we communicate, think and act is very easy: we go from the clear things we know to the more fuzzy ones. The WHY theory gives us the ability to communicate why we are doing certain things, helps entrepreneurs take better decisions, as well as individuals in the every day life.
All in all, the most important fact Simon Sinek is trying to point out is that the way something is communicated must be believed in, explained, and people accept it for themselves, because THEY believe in it. It is a very inspiring, enlightening and insightful book that I would recommend to anyone!
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