Much like Stephen R. Covey (who wrote The 7 Habits of Highly Effective People, among other things) Annette Simmons is not a fan of technique. That is to say, she believes that only basic goodness, honesty, and strong character can produce influence. People of good intent can learn more about the power of story to bring others to their side, but story cannot be effectively used by the ill-intentioned to manipulate others. That strategy may work in the short-term, but will eventually lead to failure.
I’ve had friends tell me they think storytelling is a strength of mine. After reading The Story Factor, I hope they are right. I know what I have to do to improve, anyway… and that is always a good thing.
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